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| AMBER FESTIVAL ANNOUNCES FUNDING FOR 2010 FESTIVAL |
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| Perthshire Amber Festival, now in its sixth year, has been awarded £14,000 sponsorship from EventScotland, the national events agency. The festival, dubbed the Dougie Maclean Festival, will take place from October 29 to November 7 and will celebrate music and the arts amid stunning Perthshire scenery. EventScotland’s funding will support a PR campaign as well as an economic impact study for 2010. Perthshire Amber started in 2005 and has grown rapidly over the years to establish itself as one of Scotland’s premier music festivals. The festival features the musical talent of Scottish icon Dougie MacLean each year as well as a host of his musical friends and creative contemporaries. This year the festival will feature Julie Fowlis, Crooked Still (from the USA), Fred Morrison Trio, Eamonn Coyne and Kris Drever and Ross Ainslie to name but a few. Jennifer MacLean, Festival Director, said: "We really appreciate the support from EventScotland for our festival in 2010. The funding for marketing and an economic impact study is invaluable as is the advice from the EventScotland team and the seminars that are provided. The economic impact study, will give us more powerful arguments when approaching other potential funders and sponsors. We already know from anecdotal evidence in informal research that the festival has a great impact on the area, but it will be great to have that backed up with hard evidence. “As we organise our 6th festival our team are as excited as ever about welcoming ever-increasing numbers from far and near to Perthshire for our unique festival. As well as the headline concerts there are evening cabarets, open mic sessions, master classes and workshops, support concerts and guided walks. We try to imaginatively share our love of this beautiful part of Scotland – to take festival goers on a musical journey which takes in also the history, architectural riches and stunning autumnal landscape”. Paul Bush OBE, Chief Operating Officer at EventScotland, the national events agency, said: “Perthshire Amber attracts thousands of people to Perthshire each year with the majority of attendees travelling from outwith the immediate region. Bed nights and expenditure in the area is high throughout the festival and the economic impact study will give us a clear indication of exactly what the economic benefits of the event are to ensure its future is safeguarded for years to come. The concerts, which welcome high calibre musical guests from Scotland and abroad, are staged in a variety of wonderful venues, from prestigious theatres and an iron age crannog to Blair Castle and the atmospheric Dunkeld Cathedral. For more information and tickets please visit www.perthshireamber.com |